Pulse product analytics.
Cross-campaign ad cohort comparison (distributor)
Compares the click rate on one advertisement between the identities that were exposed to an earlier advertisement and those that were not. Both advertisements must belong to the given distributor; the two measurement periods are the advertisements' own booked windows, not client-supplied dates. The uplift is CORRELATIONAL, not causal: the exposed cohort self-selects, since being exposed to the first campaign means having been active during it. Figures are scoped to a single Pulse tenant (the platform tenant) because a Pulse identity never spans tenants — the scope is echoed in the response.
query Parameters
distributorIdexposureAdvertisementIdThe earlier advertisement — "did they see this one"
measuredAdvertisementIdThe later advertisement whose click rate is compared. Must differ from exposureAdvertisementId.
sourceTypeOptional narrowing to a single source. Omit for every source in the tenant, which is the default because the identity merge already unifies a signed-in user across sources.
Cross-campaign ad cohort comparison (distributor) › Responses
Exposed-vs-control click rates for the measured advertisement. All-zero with null ratios when either advertisement does not belong to this distributor.
Top movies (distributor)
Returns top movies for the distributor scope.
query Parameters
distributorIdstartDatetimeendDatetimelimitTop movies (distributor) › Responses
Top movies by interest score for the distributor
Total events (distributor)
Returns total events for the distributor scope.
query Parameters
distributorIdstartDatetimeendDatetimemovieIdTotal events (distributor) › Responses
Total events with category breakdown for the distributor
Unique identities (distributor)
Returns unique identities for the distributor scope.
query Parameters
distributorIdstartDatetimeendDatetimemovieIdUnique identities (distributor) › Responses
Unique visitor identities for the distributor
Breakdown by source (platform)
Returns breakdown by source for the platform scope.
query Parameters
startDatetimeendDatetimetenantTypetenantIdBreakdown by source (platform) › Responses
Events and identities grouped by source type and tenant type
Conversion rate (platform)
Returns conversion rate for the platform scope.
query Parameters
startDatetimeendDatetimesourceTypetenantTypetenantIdConversion rate (platform) › Responses
Platform-wide conversion rate with trend
Engagement funnel (platform)
Returns engagement funnel for the platform scope.
query Parameters
startDatetimeendDatetimesourceTypetenantTypetenantIdEngagement funnel (platform) › Responses
Platform-wide passive → active → transactional funnel
Identity merges (platform)
Returns identity merges for the platform scope.
query Parameters
startDatetimeendDatetimetenantTypetenantIdIdentity merges (platform) › Responses
Identity merge KPIs, by-reason breakdown, cross-surface matrix and timeline
Identity stats (platform)
Returns identity stats for the platform scope.
query Parameters
startDatetimeendDatetimesourceTypetenantTypetenantIdIdentity stats (platform) › Responses
Anonymous vs known vs merged identity breakdown and consent posture
Overview (platform)
Returns overview for the platform scope.
query Parameters
startDatetimeendDatetimesourceTypetenantTypetenantIdOverview (platform) › Responses
Cross-tenant platform overview KPIs
Event timeline by source (platform)
Returns event timeline by source for the platform scope.
query Parameters
startDatetimeendDatetimetenantTypetenantIdEvent timeline by source (platform) › Responses
Daily event counts stacked by source type
Top tenants (platform)
Returns top tenants for the platform scope.
query Parameters
startDatetimeendDatetimesourceTypetenantTypelimitTop tenants (platform) › Responses
Tenants ranked by interest volume, with per-source event breakdown